Sector News

Cargill opens House of Chocolate in Belgium

June 5, 2022
Consumer Packaged Goods

Cargill has opened a 6,200-square-metre House of Chocolate at its existing chocolate production facility in Mouscron, Belgium.

The company first unveiled plans to open this new facility in September 2020. The facility includes a chocolate experience centre, a pilot plant with sensory expertise and a creative workspace for the company’s European research and development team.

Cargill says that customers are able to explore market trends around health, sustainability and sensory experiences, as well as create new product concepts.

Inge Demeyere, Cargill Chocolate Europe managing director, said: “We wanted to create a place where customers can explore the entire world of chocolate under one roof, enabling them to taste, feel, smell and see chocolate in every form”.

She continued: “At the House of Chocolate, customers can collaborate with our experts and leverage our resources to create products inspired by the latest trends. It is a place designed to bring ideas to life and quickly move them to the market.”

By Rafaela Sousa

Source: foodbev.com

comments closed

Related News

December 3, 2023

‘Hangover Beauty’ tipped to be top trend in 2024 – WGSN

Consumer Packaged Goods

A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.

December 3, 2023

Diageo transforming Captain Morgan and Smirnoff distribution with circular packaging strategy

Consumer Packaged Goods

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.

December 3, 2023

Unilever CEO: We will stop ‘force fitting’ purpose to our brands

Consumer Packaged Goods

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.

How can we help you?

We're easy to reach