Following an international convention, gathering 1,300 managers of the Bonduelle Group, the nomination of Guillaume Debrosse as CEO was announced on the 5th of April, Christophe Bonduelle becoming non-executive Chairman.
Guillaume Debrosse, aged 47, graduated from Paris Dauphine University, and a member of the Bonduelle family, started his career at l’Oreal, to move on to the telecoms industry, notably at Telefonica where he headed the Financial Department of O2 in Singapore, he then joined the Bonduelle Group in 2007. He held several positions in the fresh processed operating segment, firstly in finance and later in Executive Management. Managing Director of the BEAM (Bonduelle EurAsia Markets) Business Unit, he has been since 2014 based in Moscow.
In his new role as CEO, 3 Executive Co-Directors will report to him:
• Philippe Carreau, in charge of the Europe zone encompassing the following Business Units: BELL (Bonduelle Europe Long Life) and BFE (Bonduelle Fresh Europe),
• Grégory Sanson, in charge of the group’s Financial and Development Department,
• Daniel Vielfaure, in charge of the Americas zone, encompassing the following Business Units BFA (Bonduelle Fresh Americas) and BALL (Bonduelle Americas Long Life).
The BEAM Business Unit remains under the direct management of Guillaume Debrosse.
This organisational change, effective as of July the 1st 2018, reflects the group’s new dimension, its international expansion, and the VegeGo! ambition: to be the world reference in “well-living” through plant-based food. It maintains the group’s organisation into Business Units, while encouraging the synergies between them in the various geographical areas. Finally, it ensures the progressive succession of Christophe Bonduelle respecting the long term sustainability objective set by the family shareholder.
Source: Bonduelle
A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.
The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.
Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.