Sector News

Bell takes over Geiser AG

September 20, 2016
Consumer Packaged Goods

Bell Switzerland strengthens its position in deliveries to the Swiss food service market and takes over Geiser AG in Schlieren/ZH. Geiser AG generates annual sales of some CHF 45 million with 120 employees.

In its production plant in Schlieren, Geiser AG produces meat and charcuterie products as well as a number of specialities, mostly for the food service sector. All employees will be taken over and the current management team will continue to manage the business operations. Consolidation with the Bell Group is planned from 1 October 2016. The parties have agreed to keep the details of the transaction confidential.

For Geiser AG, the takeover is the ideal succession solution and safeguards the company’s position in a very competitive market. Geiser AG will be managed as an independent unit under the umbrella of Bell Switzerland and will continue to work its own sales markets. The takeover gives Bell a company specialised in the manufacture of products focusing on the food service sector as well as additional access to the important food service market in Switzerland.

As part of its investment planning in Switzerland, Bell is strengthening its focus on customer groups. While the bigger production sites focus on rational and efficient large-scale production, the smaller and more flexible plants should concentrate on regional and customer-specific product ranges.

Source: Bell Food Group

comments closed

Related News

December 3, 2023

‘Hangover Beauty’ tipped to be top trend in 2024 – WGSN

Consumer Packaged Goods

A new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice. Low-maintenance “hangover” beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your makeup without feeling guilty.

December 3, 2023

Diageo transforming Captain Morgan and Smirnoff distribution with circular packaging strategy

Consumer Packaged Goods

The pilot will allow the company to scale circular packaging in about 18 markets over the next three years, an approach that jumps on the success of similar efforts in the company’s Indonesia ecoSPIRITS program, which launched in 2022 and is active in 38 bars.

December 3, 2023

Unilever CEO: We will stop ‘force fitting’ purpose to our brands

Consumer Packaged Goods

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.

How can we help you?

We're easy to reach