Confectionery brand Bebeto has underlined its intention to invest in the UK confectionery market by acquiring Dexters Confectionery.
“The acquisition demonstrates that we’re serious about delivering growth for both the Bebeto and Dexters brands in the UK and this activity is a key part of our strategic plan,” said Bebeto UK commercial director Paul Simpson.
“The Dexters confectionery product range complements the Bebeto offer and will broaden our customer base and provide access to new market channels thus enabling us to grow our share of the UK confectionery market.”
Bebeto started trading in the UK in 2015 and since then has established a core customer base within the independent and convenience retail sectors. Owned by Turkish confectionery group Kervan, Bebeto makes products with less processed sugar and higher fruit content, which are sold in more than 70 countries.
“We’re proud of what we have achieved so far, but recognised that in order to develop and grow our reputation for manufacturing quality confectionery products we need to demonstrate investment in building our team and infrastructure and hence we created the UK operation in 2016,” added Simpson. “It’s this investment in our UK team that we believe will be fundamental in achieving our aim of being one of the top five confectionery brands in the UK by 2020.”
Source: Confectionery Production
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