Sector News

Bakkavor expands desserts offer with Blueberry Foods acquisition

May 17, 2019
Food & Drink

Bakkavor Group has entered into an agreement to acquire Blueberry Foods, a desserts business owned by Samworth Brothers.

The move sees Bakkavor look to boost its position in the chilled desserts category and add new capabilities such as hot desserts.

Blueberry operates from a facility in Leicestershire with approximately 420 employees and produces a range of desserts for UK grocery retailers. An investment of more than £10 million over the last 18 months has expanded the factory footprint and upgraded equipment. Last year, Blueberry recorded revenues of £42 million and the business made a loss of £1 million at an EBITDA level.

Agust Gudmundsson, Bakkavor CEO, said: “The acquisition of Blueberry is a great strategic fit for Bakkavor. Together with our recent addition of Haydens Bakery and a major investment at our site at Newark, our long-term commitment to growing our desserts category in the UK is clear.

“The team at Blueberry share our passion for providing outstanding service, quality and value to customers and we look forward to welcoming them to the group.”

Bakkavor added that the deal with further strengthen its desserts offer to its two largest customers, both of which are also important customers of Blueberry.

Last November, Bakkavor opened two new factories in the US as part of a strategy to accelerate its international expansion.

The company said the fresh prepared food market in the US is “significantly underserved compared to the UK”, and, as such, presents an opportunity for it to strengthen its customer offer.

Bakkavor provides four categories of fresh prepared food: meals, salads, desserts, and pizza and bread. Its international segment has operations in the US and China, supplying both retail and foodservice customers.

By Jules Scully

Source: FoodBev

comments closed

Related News

October 2, 2022

Drinktec 2022: In review

Food & Drink

In the lead-up to the world-famous Oktoberfest – which celebrates Bavarian tradition, beer and the festival spirit – Munich was already buzzing with activity by the time the doors opened to Drinktec 2022 on 12-16 September. The atmosphere was lively, with approximately 50,000 visitors from 169 countries in attendance.

October 2, 2022

Alan Jope to step down as Unilever CEO

Food & Drink

Unilever has announced CEO Alan Jope’s decision to retire from the company at the end of 2023, after five years at the helm. The announcement comes less than a year after a failed attempt by Unilever to buy GlaxoSmithKline’s consumer healthcare business and just months after activist investor Nelson Peltz joined the company’s board.

October 2, 2022

Lakeland Dairies names Colin Kelly as next group CEO

Food & Drink

Lakeland Dairies has announced that Colin Kelly will assume the role of group CEO following the retirement of Michael Hanley at the end of the year. Kelly will take up the position in January 2023, while Hanley will step down in December this year.