Sector News

Amazon shows signs of 'branching into UK food sector'

October 1, 2015
Food & Drink

Shopping behemoth Amazon has started selling chilled and frozen food products online as speculation grows it is preparing for a full-scale invasion of the food and drink market.

Products now available to Amazon PrimeNow users in London and Birmingham include Cathedral City cheddar, Chicago Town pizzas, Ben & Jerry ice creams and Bird’s Eye fish fingers.

PrimeNow already allows shoppers to buy a range of food and drink and allows for deliveries as quick as 60 minutes.

Prime Now users can order around 60 fresh or frozen products via the app. Credit: Amazon Prime Now

Amazon said:

Prime Now customers already benefit from ultra-fast delivery on everything from essentials like bottled water, coffee and nappies to must-have products like the latest video games and devices.

We are excited to be adding a range of chilled and frozen items to this selection as we continue to expand the number and variety of products that can be ordered for delivery within 60 minutes.

– AMAZON

But the company declined to comment on a report in Retail Week that claimed it was preparing for a full grocery launch in early 2016, after it bought a vast former Tesco warehouse in August.

After making its name as a bookseller, Amazon unveiled its initial food operation – called Fresh – in the US in 2007 and analysts have long speculated about a move to try to grab a slice of the UK grocery market.

Source: ITV

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