The world’s largest brewer Anheuser Busch InBev said on Thursday it was acquiring Hiball, a San Francisco-based producer of energy drinks and owner of the Alta Palla brand of organic sparkling juices and sparkling waters.
The acquisition marks another step into the non-alcoholic drinks sector for the company, which already produces the ready-to-drink tea Teavana in partnership with Starbucks.
AB InBev said in May it planned to invest $2 billion in the United States through 2020 into both breweries and soft drinks.
“Hiball’s products target some of the most important trends in the beverage space today, including health and wellness,” the company said in a statement.
AB InBev said it planned a phased transition of the Hiball Energy and Alta Palla brands to its wholesaler partners.
The transaction, the terms of which were not disclosed, is expected to close in the third quarter.
By Alan Charlish
Source: Reuters
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Lesnard, who previously worked at Nike, The North Face and Sephora, has a mission to “grow and sustain GODIVA’s position and expertise in the premium chocolate category, leveraging ongoing support from pladis to take GODIVA and its legendary chocolate to new heights.”
