The world’s largest brewer Anheuser Busch InBev said on Thursday it was acquiring Hiball, a San Francisco-based producer of energy drinks and owner of the Alta Palla brand of organic sparkling juices and sparkling waters.
The acquisition marks another step into the non-alcoholic drinks sector for the company, which already produces the ready-to-drink tea Teavana in partnership with Starbucks.
AB InBev said in May it planned to invest $2 billion in the United States through 2020 into both breweries and soft drinks.
“Hiball’s products target some of the most important trends in the beverage space today, including health and wellness,” the company said in a statement.
AB InBev said it planned a phased transition of the Hiball Energy and Alta Palla brands to its wholesaler partners.
The transaction, the terms of which were not disclosed, is expected to close in the third quarter.
By Alan Charlish
Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO. The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board.
US Food and Drug Administration (FDA) Commissioner Dr. Robert Califf was grilled by lawmakers during a House Appropriations subcommittee hearing, where he was slammed over the agency’s handling of the escalating infant formula shortage.
Sweegen is ramping up its efforts to reduce sugar across F&B applications while simultaneously tapping into the benefits of using antioxidants and bitter blocking technology. Speaking to FoodIngredientsFirst, Casey McCormick, vice president of global innovation at Sweegen, says product developers can find a broad range of solutions in Sweegen’s nature-based sweetener systems as brands elevate better-for-you foods.