Sector News

AB Inbev offers concessions in bid to win EU okay for SABMiller buy

April 12, 2016
Food & Drink

Anheuser-Busch InBev has formally informed European Union antitrust regulators of its plan to sell SABMiller’s premium European brands to try to secure approval for its $100 billion-plus takeover of the London-based brewer.

The world’s top brewer has already struck a deal to sell the assets to Japan’s Asahi Group Holdings, a tactic aimed at staving off a possible lengthy investigation of the biggest ever deal in the consumer goods industry.

“This proposal concerns the European premium brand families of Peroni, Grolsch and Meantime and their associated businesses in Italy, the Netherlands, UK and internationally, excluding certain U.S. rights,” an AB Inbev spokeswoman said.

The European Commission said it would now decide by May 24 whether to clear the deal, a filing on its website showed without giving further details.

The EU competition enforcer will seek feedback from rivals and other third parties before deciding whether the offer is sufficient to allay regulatory worries.

The SABMiller acquisition would allow AB InBev, maker of Budweiser and Stella Artois, to expand into countries such as Colombia and Peru and crucially, Africa.

AB Inbev is also selling SABMiller’s stake in U.S. joint venture MillerCoors to Molson Coors Brewing and SABMiller’s stake in its CR Snow venture to China Resources Beer to address competition concerns in other regions.

By Foo Yun Chee and Martinne Geller

Source: Reuters

comments closed

Related News

October 2, 2022

Drinktec 2022: In review

Food & Drink

In the lead-up to the world-famous Oktoberfest – which celebrates Bavarian tradition, beer and the festival spirit – Munich was already buzzing with activity by the time the doors opened to Drinktec 2022 on 12-16 September. The atmosphere was lively, with approximately 50,000 visitors from 169 countries in attendance.

October 2, 2022

Alan Jope to step down as Unilever CEO

Food & Drink

Unilever has announced CEO Alan Jope’s decision to retire from the company at the end of 2023, after five years at the helm. The announcement comes less than a year after a failed attempt by Unilever to buy GlaxoSmithKline’s consumer healthcare business and just months after activist investor Nelson Peltz joined the company’s board.

October 2, 2022

Lakeland Dairies names Colin Kelly as next group CEO

Food & Drink

Lakeland Dairies has announced that Colin Kelly will assume the role of group CEO following the retirement of Michael Hanley at the end of the year. Kelly will take up the position in January 2023, while Hanley will step down in December this year.