Intersnack Group’s KP Snacks has reached an agreement to acquire Whole Earth Foods from the Ecotone group.
Whole Earth manufactures nut butters and soft drinks ranges and has experienced major growth since Ecotone acquired it in 2003 – it is now the number one peanut butter brand in the UK and operates in other key European markets including Germany, the Netherlands, France, Spain and Italy.
Mark Thorpe, CEO of KP Snacks, said: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.”
Ecotone CEO Christophe Barnouin added: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.”
Earlier this week, Whole Earth expanded its offering of squeezy peanut butters with a new Salted Caramel Drizzler. Developed to extend the brand’s usage to the sweet desserts and toppings occasion, the Salted Caramel Drizzler is the latest addition to Whole Earth’s range of squeezy peanut butters, the only line like it in UK supermarkets, and the ‘most successful innovation in the nut butter category for over three years’.
by Phoebe Fraser
Source: foodbev.com
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