Sector News

Croda launches Beauty of Zero sustainability campaign

May 23, 2026
Consumer Packaged Goods

Croda has unveiled Beauty of Zero, a long-term sustainability framework that outlines a pathway to progress against many of the industry’s environmental and social challenges.

The campaign is anchored by six core pillars – Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation, and Zero Ambiguity – each addressing a key area where Croda Beauty’s programmes and future ambition aim to reduce and ultimately remove adverse impacts.

In support of the Beauty of Zero pillars, the UK company’s scientists and operational teams are designing and manufacturing ingredients that prove ‘better beauty’ is possible when performance and sustainability are designed hand-in-hand.

Taking a holistic approach, Croda Beauty is creating personal care solutions that perform brilliantly and demonstrate their impact from planet to particle.

“Beauty of Zero is rooted in both ambition and honesty,” said Cara Eaton, Sustainability Director at Croda Beauty.

“The shift towards an ambition of zero impact is not simple, but it is necessary. We’re committed to partnering with brands as we progress on this journey, offering support through our data, expertise, and science-led solutions brands will need to progress towards zero with confidence,” she added.

As Croda Beauty advances on its own pathway to zero, it is enabling its customers to do the same.

Through the innovation powered by Beauty of Zero, brands and formulators gain transparent, actionable data that helps support robust sustainability claims and informed decision-making.

This includes Croda ingredients engineered for lower impact, reducing the overall footprint of final products, without sacrificing performance.

In addition, it offers direct access to scientific expertise, ensuring that sustainability considerations are built into formulation decisions from the earliest stages.

“Through these efforts, Croda Beauty empowers customers to reduce their environmental and social impact by choosing ingredients designed with sustainability at their core,” it said.

Source: personalcaremagazine.com

comments closed

Related News

May 23, 2026

Raisio chief executive Pasi Flinkman announces departure

Consumer Packaged Goods

Raisio has revealed that its current chief executive officer, Pasi Flinkman, is leaving the group to pursue a new role with a different company. Flinkman will continue as CEO until November 2026, or until a new chief executive has been appointed. The company confirmed that its board of directors have immediately initiated the search for a new leader.

May 23, 2026

Kerry Dairy Ireland rebrands as Kinisla and unveils €300m investment plans

Consumer Packaged Goods

Kerry Dairy Ireland has rebranded as Kinisla and unveiled a €300 million (US$349 million) five-year investment plan to drive growth across its Consumer Foods and Nutritional Ingredients businesses. The strategy focuses on expanding manufacturing capability, innovation, and sustainability, including efforts to reduce Scope 1 and Scope 2 emissions and grow its Evolve RegenDairy program.

May 17, 2026

Ajinomoto Foods North America names Dave Gardner as new president and CEO

Consumer Packaged Goods

Former president and CEO Kaho has been promoted to executive officer and executive VP, chief human resources officer for Tokyo-based parent company Ajinomoto Co. During his previous role, he led AFNA through a multi-year investment period, helping to shape the company’s cultural transformation and expand its capabilities.

How can we help you?

We're easy to reach