Sector News

Chevron Phillips Chemical CEO Says Sustainability is Being Redefined, Urges Petrochemical Industry to Enhance Connectivity

November 25, 2014
Chemical Value Chain
(BUSINESS WIRE) – Digital technologies such as social media, mobile devices and the Internet are growing exponentially, connecting people from around the globe. This global connectivity is becoming a driving force behind greater transparency of corporate conduct, and is redefining what sustainability means for the petrochemical industry, according to Peter L. Cella, president and chief executive officer of Chevron Phillips Chemical Company LLC (Chevron Phillips Chemical).
 
During his address, “Petrochemical Growth v. 2030: How the Connected World is Redefining Sustainability,” at the Gulf Petrochemicals and Chemicals Association (GPCA) Annual Forum in Dubai, Cella discussed how sustainability has evolved over the years and how the changing expectations on transparency and corporate conduct in a digital age are impacting the industry.
 
“Doing the right thing and communicating with greater transparency is becoming an imperative, and social media is one of those essential vehicles,” said Cella.
 
Social media has made the transparency process much easier for businesses, and its power is astounding – and growing. User activities on Facebook, Twitter and other social media platforms lead to almost immediate action, both positive and negative. It’s this dynamic that businesses and leaders should recognize so they can provide greater transparency among their customers and stakeholders.
 
Cella continued to explain that customers, business partners, employees and other stakeholders want to work with transparent companies that openly display good corporate conduct. The numerous social media resources readily available allow for prompt and broad communication of strong stewardship and other positive endeavors for companies.
 
“Let’s be proactive and transparent in shaping our reputation,” said Cella. “Social media platforms allow us to do just that – by providing a window into our corporate conduct. They also allow us to gather rich insight and identify potential issues. Let’s use the medium to our benefit.”
 
Source: Chevron Phillips Chemical Company LLC

Related News

September 24, 2020

INEOS signs industrial wind power contract with Engie

Chemical Value Chain

INEOS has concluded the largest ever purchase contract of wind energy for heavy industry in Belgium. The 10-year agreement with energy producer ENGIE, for the purchase of renewable electricity will […]

September 22, 2020

Saudi Arabia’s SIIG and Petrochem in merger talks

Chemical Value Chain

Saudi Industrial Investment Group (SIIG; Riyadh) and National Petrochemical Co. (Petrochem; Jubail, Saudi Arabia) say they have started talks over a potential merger of the two companies. SIIG and Petrochem […]

September 22, 2020

Solvay to cut hydrogen peroxide capacity in Europe under realignment

Chemical Value Chain

Solvay has launched its Peroxides for the Future (P4F) program, a multi-year plan to adapt its peroxides industrial footprint in EMEA and make product available where customers need it most. […]