Asahi Kasei Corp. has established Asahi Kasei Europe GmbH in Dusseldorf, Germany, as a base for the further expansion of business in Europe, with operation scheduled to begin on April 1, 2016.
Asahi Kasei will become an operating holding company on April 1, 2016, through the absorption of three of its core operating companies in material fields of operation, Asahi Kasei Chemicals Corp., Asahi Kasei Fibers Corp., and Asahi Kasei E-materials Corp. Together with Asahi Kasei Microdevices Corp., these operations form a newly organized Material business sector for the Asahi Kasei Group, with strengthened relationships among different businesses to maximize synergies within the sector.
Asahi Kasei will reinforce marketing and capability for product proposals for the Material business sector as a whole, with automotive applications forming a key focus. Europe is one of the world’s most important markets for the automotive industry, with Germany holding a core position. While various Asahi Kasei businesses in the Material sector have operated in Europe separately, Asahi Kasei Europe in Dusseldorf will enable deeper ties to be gained with the European automotive industry, and accelerate the expansion of business in Europe centering on the growing automotive field.
With integrated marketing in the Material sector in general and the automotive industry in particular, together with R&D and technical support that swiftly and efficiently aligns with customer needs in the automotive field, Asahi Kasei Europe will enhance Asahi Kasei’s presence and maximize earnings in the European market.
The Asahi Kasei Group’s European operations in the Health Care sector, and other operations currently deemed optimal, will continue in their current configuration.
Source: Asahi Kasei
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