Sector News

Big brands turn to big data to rekindle growth

August 27, 2019
Borderless Future

Most foodies and wellness junkies have probably sampled kombucha, eaten jackfruit and tried CBD oil in the past few years as these once obscure products infiltrate the mainstream. But the truly hip will soon move on to sipping on pea milk, taking gaba supplements, and smearing their faces with bakuchiol.

Those are predictions from Black Swan, a London-based start-up that hoovers up data from social media, online forums, product review websites as well as other sources and then analyses it to divine what consumers want. Its artificial intelligence software purports to sift signal from noise to figure out which early trends are destined for mass adoption.

> Read the full article on the Financial Times website

By Leila Abboud

Source: Financial Times

Join the discussion!

Your email address will not be published. Required fields are marked *

Related News

January 10, 2021

What will happen in 2021? Here’s what people in 1921 predicted.

Borderless Future

As we enter this new year, I thought it would be helpful to see what people from a full century ago envisioned for us. Newspapers of 1921 were full of predictions—some right, and some very wrong.

January 2, 2021

Mental health in the workplace: The coming revolution

Borderless Future

Employees are in need and are demanding better coverage. Here’s how leading companies get mental health coverage right.

December 20, 2020

Which economies showed the most digital progress in 2020?

Borderless Future

Now more than ever, digital capabilities are essential to ensure a country’s growth and economic resilience. But how do different economies compare as far as the current state and ongoing momentum of their digital development?

Send this to a friend