Sector News

Personal branding is about leadership

September 9, 2016
Borderless Leadership

Adele Gulfo trained as a scientist but has risen to become President of Pfizer in Latin America. In a blog post for the Huffington Post, she shares how focussing on her ‘personal brand’ enabled her to achieve her career goals, and to enjoy life along the way.

Gulfo notes that to truly live your brand, you must first define what you are passionate about and where your expertise lies. You then need to decide what you want to be known for and how you will you tell your story. By living your personal brand you are being true to yourself, and Gulfo believes this contributes to an ‘authentic leadership’ style which is respected by those around you.

Read:  Personal Branding_ It’s Not About Self-Promotion, It Is a Leadership Imperative

What’s your personal brand and how have you shaped it? Share your thoughts with Borderless Consultants Rosalie Harrison and June Nilsson via Twitter @borderlessexec #WomeninLeadership. They’ll be presenting at the Women in Leadership Forum during the CPhI Congress in Barcelona on 5 October.

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