Adele Gulfo trained as a scientist but has risen to become President of Pfizer in Latin America. In a blog post for the Huffington Post, she shares how focussing on her ‘personal brand’ enabled her to achieve her career goals, and to enjoy life along the way.
Gulfo notes that to truly live your brand, you must first define what you are passionate about and where your expertise lies. You then need to decide what you want to be known for and how you will you tell your story. By living your personal brand you are being true to yourself, and Gulfo believes this contributes to an ‘authentic leadership’ style which is respected by those around you.
Read: Personal Branding_ It’s Not About Self-Promotion, It Is a Leadership Imperative
What’s your personal brand and how have you shaped it? Share your thoughts with Borderless Consultants Rosalie Harrison and June Nilsson via Twitter @borderlessexec #WomeninLeadership. They’ll be presenting at the Women in Leadership Forum during the CPhI Congress in Barcelona on 5 October.
If you were to ask a random person on the street what an HR professional does, their answer would probably be conflict resolution, or that HR folks deal with employee salaries and benefits. And while that is part of an HR professional’s responsibilities — to ensure employee safety, respect and accountability — that doesn’t even scratch the surface.
With remote work destined for good to be a fixture of the modern workplace, almost half of companies are monitoring remote employees’ online activities. Monitored activity can include active work hours, websites visited, chats, and messaging logs. Almost a third (31%) of respondents said their employers are monitoring their computer screens in real-time.
Whatever the reason, people seem to be strongly craving a connection with their true selves and to bring more authenticity into their lives. There’s just one problem. There is no true self, at least not in any sense of the self that we can understand through science. We should seriously question the idea of authenticity as a meaningful construct in our lives.
