Adele Gulfo trained as a scientist but has risen to become President of Pfizer in Latin America. In a blog post for the Huffington Post, she shares how focussing on her ‘personal brand’ enabled her to achieve her career goals, and to enjoy life along the way.
Gulfo notes that to truly live your brand, you must first define what you are passionate about and where your expertise lies. You then need to decide what you want to be known for and how you will you tell your story. By living your personal brand you are being true to yourself, and Gulfo believes this contributes to an ‘authentic leadership’ style which is respected by those around you.
Read: Personal Branding_ It’s Not About Self-Promotion, It Is a Leadership Imperative
What’s your personal brand and how have you shaped it? Share your thoughts with Borderless Consultants Rosalie Harrison and June Nilsson via Twitter @borderlessexec #WomeninLeadership. They’ll be presenting at the Women in Leadership Forum during the CPhI Congress in Barcelona on 5 October.
It can be a real challenge to try to fabricate fun, especially in a group workplace setting. I’m not going to claim to have the perfect answer to that, because I do think fun is much like romance: if you try to force it too much, it’s not going to happen. What you can do, though, is set the stage for it.
The specific attributes that leaders of color bring can be the key to unlocking great leadership — for everyone. To better understand the relationship between leadership and identity, the authors talked to 25 leaders of color across the social sector and drew on their client work. Their research identified several noteworthy assets that leaders of color bring to their organizations.
The mission of a CEO used to be fairly straightforward. Set the vision and strategy of your company and make sure the right people are in the right roles. Above all else, grow as fast and as big as you can. But as the world has changed, so have the demands of the CEO job— and the skills needed to succeed in it.
