Adele Gulfo trained as a scientist but has risen to become President of Pfizer in Latin America. In a blog post for the Huffington Post, she shares how focussing on her ‘personal brand’ enabled her to achieve her career goals, and to enjoy life along the way.
Gulfo notes that to truly live your brand, you must first define what you are passionate about and where your expertise lies. You then need to decide what you want to be known for and how you will you tell your story. By living your personal brand you are being true to yourself, and Gulfo believes this contributes to an ‘authentic leadership’ style which is respected by those around you.
What’s your personal brand and how have you shaped it? Share your thoughts with Borderless Consultants Rosalie Harrison and June Nilsson via Twitter @borderlessexec #WomeninLeadership. They’ll be presenting at the Women in Leadership Forum during the CPhI Congress in Barcelona on 5 October.
There also needs to be an understanding of the toll that caring takes on the mental, and sometimes physical, health of the individual. The constant mental burden of ensuring that both children and the elderly are cared for needs to be recognised by managers, followed by an honest discussion with employees about how best to manage and support it.
Next year will see some kind of embarrassing calamity related to artificial intelligence and hiring. That’s according to Forrester’s predictions for 2024, which prophesied that the heavy use of AI by both candidates and recruiters will lead to at least one well-known company to hire a nonexistent candidate, and at least one business to hire a real candidate for a nonexistent job.
Management is a task most of us simply learn on the job—and those jobs are changing at a rapid speed. Now, it’s more common to talk about learning mindsets and skills training as if leadership is yet another talent you have to develop yourself.