Sector News

Do strategic account managers require superpowers? Time for Account-Based Marketing to come to the rescue

February 14, 2020
Borderless Leadership

The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. With customer integration increasing, it creates additional complexity to build trustworthy relationships and partnerships. SAMs’ own organizations are evolving and often centralizing, adding more to the SAM’s plate not only in terms of skill set but also number of accounts, expectations for growth and required competencies. SAMs are being stretched thin, from both a customer and internal perspective.

Today’s SAM really does feel like she/he needs superpowers to do the job.

Read the full article here:

http://events.strategicaccounts.org/dlpdf/ABM%20article%20from%20velWin_2020_reprint.pdf

By Dominique Côté & Kate Burda

Source: strategicaccounts.org

comments closed

Related News

May 27, 2023

More than half of employers want to embrace AI at work but only one fifth are currently doing so, study finds

Borderless Leadership

The research by Hays, which surveyed 8,853 professionals and employers, found that most were yet to use the technology, with less than one in five workers (15 per cent) using AI in their current role, and just over a fifth (21 per cent) of organisations. The study also found that currently only 27 per cent of organisations are upskilling staff to prepare for the use of AI.

May 21, 2023

How to be more creative, according to psychology

Borderless Leadership

We often view creativity as something we have to let ourselves express naturally rather than something that can be forced. But one study found that receiving an instruction to be creative can, perhaps counter to this assumption, actually boost our creativity.

May 12, 2023

How to motivate employees when their priorities have changed

Borderless Leadership

Feeling passionate about our working life — liking what we do and how we do it — is as important as ever, but what creates that passion has broadened and deepened. Leaders need to catch up or they’ll be operating frustratingly empty hybrid offices with quiet-quitters and short-timers.

How can we help you?

We're easy to reach