AB InBev appoints new UK off-trade sales director amid management shakeup

January 8, 2019

AB InBev has announced a number of moves within its UK & Ireland senior management team as part of changes which it stated are designed to capture future growth for the brewer.

Jerry Maguire, currently Off Trade Sales Director, is moving to the role of Zone Revenue Management & Sales Intelligence Director for Europe. He will be replaced by Martin Yntema, who is currently Country Director for the Netherlands.

Yntema has been with AB InBev for over 12 years and had previously held the role of Off Trade Sales Director in his native Netherlands for three years, before becoming Country Director.

Meanwhile, Nic Bartholomeeusen, currently Finance and Strategic Planning Director for the UK & Ireland, will take over as Country Director for the Netherlands.

Oliver Devon, currently Head of Commercial within its Finance and Strategic Planning Team, will take over Bartholomeeusen’s role, having spent three years in AB InBev overseeing various finance roles. Prior to that he was a senior consultant with Deloitte.

The changes follow the recent appointment of Paula Lindenberg as the new President for AB InBev UK & Ireland. Jason Warner, who headed up the UK business for three years, has now taken on the role of Zone President for Europe.

Lindenberg, who officially started in her new role this month, said: “Both Jerry and Nic have delivered fantastic results in recent years, as our UK business has grown by double digits, and I wish them all the best in their new roles within Europe.

“I’m also thrilled to be welcoming new talent in Martin and Oliver to the team. The next year will be important in maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob ULTRA.”

Source: KamCity

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